UX Design Lead - Meridian Health

March, 2012 - Present

Key Accomplishments:
• Lead the effort to redesign, restructure and rebuild Meridian Health's 800+ page responsive site on a new CMS platform.
• Designed and programmed responsive community site for Meridian Weightless
• Designed and programmed responsive site for Meridian Urgent Care
• Designed and programmed responsive site for AfterHours Immediate Care
• Redesigned and implemented a new strategy and look for Doctor Bernard's Kids Clubhouse increasing site visits by 166%
• Managed redesign and development of Meridian Momtourage, a 150+ page online community and health resource for women in Monmouth and Ocean Counties
• Launched Meridian's HealthViews App giving subscribers the opportunity to read HealthViews magazine on their iPhones and iPads
• Redesigned Team Meridian and worked with internal IT team to develop and implement design.

Responsibilities:
• Creating and implementing Information Architecture and Web Designs for all new interactive initiatives
• Developing concepts and strategy for the migration of Meridian Health web properties to responsive design model
• Designing and developing micro-sites for Meridian's service line offerings and partner companies
• Managing Google Analytics reporting and all SEO and PPC campaigns
• Strategizing and recommending online trends for mobile, web, PPC and SEO efforts

Partner/Lead Designer - 6.14 New Media

2006 - 2013

• Acted as sole designer, information architect and developer for various interactive projects for agencies and direct clients including Meals on Wheels, Autism Speaks, Seasonal World and Friends of Jazz
• Collaborated with in-house project teams to complete sites to specifications
• Designed and developed attendee interface for award winning virtual trade show serving more than 1500 mortgage industry professionals
• Redesigned, developed and optimized nonprofit site directed at seniors and their caregivers resulting in a 400% increase in total traffic over a period of 4 months
• Redesigned and developed 150 page consumer website for New Jersey's leading swimming pool installer
• Executed conceptual planning, architecture and design of "The Entertainer" iPhone app
• Optimized site SEO for Seasonal World resulting in a 90% increase in overall site traffic and a 103% increase in organic search engine traffic within a two month period
• Designed, developed and deployed broadcast emails featuring new product announcement and special promotions through ConstantContact
• Implemented, managed and tracked company advertising campaigns through Facebook Ads and Google Adwords resulting in an increase of 34% in overall site traffic
• Created custom reporting through Google Analytics to track detailed website usage metrics

Lead Web Designer - NJSFDA

2007 - 2010

• Managed all day to day maintainence and upgrades of 600+ page non-profit DotNetNuke based site serving over 900 members and the general public
• Acted as key Graphic Designer and Information Architect for all new online initiatives
• Designed and developed microsites for special initiatives and projects of the association and its strategic partners
• Executed design and development of monthly e-mail newsletter, informational e-blasts and all other broadcast e-mail communications
• Optimized usability of NJSFDA.org and all associated sites for public, members and staff using HTML/CSS/Javascript
• Restructured and maintained NJSFDA intranet by regularly liasing with staff members to determine and best serve the business needs of the association

Senior Web Developer - MarketSource

1999 - 2001

• Acted as lead developer for client sites such as Alloy 360 Youth, Arizona Jeans, Arrid, Athenos, Cheez Whiz, Contiki Travel, First Response, Hershey, Imodium, Motrin, Nair, Pepcid, Ponds, Revlon Streetwear, Splenda, Trojan and Tylenol
• Created and maintained Information Architecture documents including wireframes, story-boards and VISIO sitemaps for over 30 youth marketing and consumer pharma projects
• Maintained chat, message board, database and sweepstakes functionality of multiple Fortune 500 sites
• Collaborated with designers and programmers to create Webby award winning Arizona Jeans site

Web Developer - ePresence

1997 - 1999

Headed production team for over 60 web development projects for clients such as Lucent Technologies, Merrill Lynch, Nations Bank, Insight Communications, Foodtown, NCR and Northpoint Communications
Tools Utilized: HTML, Photoshop, Homesite, Javascript, VISIO, Wireframes, Sitemaps

Barnard College, Columbia University

BA in Sociology 1996